Why do you need a logo? Your logo is the first impression that any one gets of your company. It should symbolically identify who you are, and say something about what you do. A logo can project the image and the values you wish to put forth as a symbol of what you stand for. Your logo is always present, and ultimately becomes your companies personal ID. People can identify your business and what you represent by just seeing this symbolic synopsis. For example, When you see the Nike swoosh, it is impossible not to think about the Nike Company and all that it stands for. You would have to have been lost as a child and raised by rain forest monkeys not to know what that one symbol stands for. New Businesses often give little thought to their identity. With so much to get done, designing an appropriate logo hardly seems like a top priority. However, this oversight can prove to be a costly error in the long run. A new business must compete with established companies. A quality logo is one of the easiest ways to gain credibility and professionalism right from the start. A new business usually has to attract customers away from competitors. A distinctive logo stands out in peoples minds, and is much easier to remember than a name alone. A logo adds visual appeal to any document or web site, and increases the impact of your promotional materials. Your logo provide the first impression of your company and a recognizable look to ads and products, your logo will be advertising for your company all the time. Everyplace it exists, people will see it, from signage to the bank teller who handles a company check. Your logo and identity are always working for you, make sure they are saying the right thing. Surveys have shown that corporate image materials such as letterhead, envelopes, and business cards are more important to conveying a company's prestige than how long your company has been in business, the location of your headquarters, charitable activities, or the number of employees. Only a company's annual report conveys more prestige. What should my logo look like? Logos are as diverse and personal as the jewelry you choose to wear. They also communicate in much the same way. Your logo should reflect the way you feel about your company. It should symbolically illustrate the image you want to project. If your company is progressive and bold, your logo should have strong color, and shapes that visually express strength and innovating. Your logo should use bold contemporary fonts. The creation of effective logos, corporate images, emblems and brand identity trademarks requires an imaginative designer utilizing suggestive imagery through the visual presentation of words, symbols, colors, and shapes In designers' terms, a corporate identity is a defined system of graphic elements that represents your company. In layman's terms, it's how you create your company's "image." The unique look of your logo should be integrated throughout all the elements of your business materials: business cards, stationery, packaging, signage, sales kits, media advertising, promotions, ect.
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